Our human-centered research enables you to consider the perspective of your future users throughout the development process, resulting in more efficient and user-friendly products. We pay close attention to compliance with applicable standards and develop customized studies to answer your research questions in an empirically robust manner. The choice of the right test environment (e.g., driving simulator, test track, public traffic), the development of flexible technical solutions in the driving simulator setup or extensions in our simulation software SILAB and a comprehensible presentation of the results are essential for this process. Concept phase, study execution and data analysis from a single source: the synergy effects of our broadly qualified team make it possible.