Welcome to the Würzburg Institute for Traffic Sciences (WIVW GmbH)!
Your partner for innovative human factors research in the field of traffic science
Our interdisciplinary team of experts in the fields of psychology, engineering and computer science provides you with competent support as a research partner in the field of human factors. We address complex research and development issues of market leaders in the mobility industry and are partners in numerous publicly funded national and international large-scale projects.
Individual driving simulation solutions for science and training
Based on our proprietary SILAB® software, we design, implement and offer customized simulator- and simulation solutions. SILAB was specifically designed for scientific purposes and is continuously developed further in close cooperation with our users. In addition to research and development, this also enables the targeted use of driving simulators for training and driver education.
News
- December
2025 Upcoming SALSA mid-term event
The mid-term event for the SALSA (Smart, Adaptive and Learnable Systems for All) project will take place on 12 February 2026 at the Schwabenhalle in Fellbach.
The project is investigating the acceptance of automated and autonomous vehicles in mixed traffic. Important steps are being taken to establish automated and autonomous vehicles in mixed traffic through research in areas such as eHMI, driver state, sleep, adaptation and communication, as well as acceptance and knowledge transfer.
At the mid-term event, the findings from the first half of the project will be presented alongside initial approaches to increasing acceptance in the near future. Participants can look forward to exciting keynotes, in-depth insights into all SALSA topics and an interactive exhibition.
The WIVW will present innovative results on the acceptance of automated vehicles in mixed traffic and address the issue of how sleep during automated driving affects subsequent manual driving. Additionally, results regarding the effectiveness of a practical measure to support the process of awakening will be presented. Furthermore, visitors will be able to experience a training concept developed at the WIVW for educating people about automated driving functions using a demonstrator.
Entry is free of charge. As participation is limited, we recommend registering early via the project website.
SALSA is funded by the German Ministry for Economic Affairs and Energy.
 

- December
2025 Final Event of European project Hi-DriveAfter four and a half years of research, development and collaboration, the final event of the EU-project Hi-Drive on automated driving (AD) took place on 25th November at Autoworld in Brussels. This successful conclusion was celebrated with an interactive exhibition, presented by the partners, showcasing the project's achievements and innovations.
The WIVW was present, demonstrating a simulator-based training for advanced driver assistance systems (ADAS) developed in Hi-Drive. This was just one of WIVW’s many contributions to Hi-Drive. The WIVW conducted a wide variety of studies on topics related to the acceptance of and mental models for AD functions, car sickness during AD and behavioural adaptations to AD. These studies took the form of online surveys, experimental studies in a simulator, on a test track and on open roads.
WIVW also presented at the annual EUCAR conference alongside the Hi-Drive consortium afterwards. In addition to representatives from the worlds of research and industry, political actors were present as well, leading to fruitful discussions about the future of the European automotive industry and road safety.
We are extremely grateful to have been part of this excellent consortium and to have worked with so many competent partners. Thank you to all the Hi-Drive partners!
 
- November
2025 WIVW at the IEEE – ITSC 2025 Intelligent Transportation Systems ConferenceWhat challenges need to be overcome to improve the safety of Powered Two-Wheelers (PTWs) through Cooperative Intelligent Transport Systems (C-ITS)?
WIVW contributed to a workshop dedicated to 'Improving Safety for Motorcycles and Vulnerable Road Users through ITS', organised by TNO and motivated by the work of the Connected Motorcycle Consortium (CMC). For this purpose, a group of experts from industry, research institutes, policymakers and universities gathered at the 28th IEEE International Conference on Intelligent Transportation Systems in Gold Coast, Australia, to take part in a panel discussion. WIVW also gave a keynote speech entitled “Advancing Rider Safety: The Role of Human Factors Research in the Connected Motorcycle Consortium”.
 
- November
2025 Publication in Transportation Research Part F on the effect of animations on driver attentionHow do type, frequency, and duration of animations in the vehicle affect driver attention? Are there differences depending on whether the distraction is voluntary or involuntary? Are there habituation effects? How do effects of animations compare to established types of distractions?
This WIVW publication in the journal Transportation Research Part F (TRF) explored these questions. In two simulator studies with N = 42 participants, animations of varying duration (2 s vs. 20 s) and different distraction characteristics (with or without abrupt onset, appearance, luminance contrast, and contrast polarity changes) were presented. The degree of voluntary and involuntary distraction of the participants by the animations was examined in two different test conditions.
It was found that attention requirements, frequency, and duration of animations can influence the driver's attention, and that the effects differ depending on the type of distraction (voluntary vs. involuntary). In addition, habituation effects were observed, some of which can be masked by the novelty effects of the animations. Overall, the distraction potential of the animations examined remained well within acceptable thresholds.
The full article is available to read here free of charge.
 
 
- November
2025 WIVW is involved in organizing Hi-Drive seminarsThe EU project Hi-Drive, is coming to an end. Its overarching goal is to make automated driving as robust and user-friendly as possible.
In a series of webinars, the exciting results of the studies conducted will be presented and discussed in subsequent panel rounds, with implications for automated driving being derived.
The WIVW was involved in designing and implementing two of these webinars, and presented studies conducted at the WIVW in the scope of Hi-Drive.
One webinar explored whether the society is ready to embrace automated driving and what it takes to achieve this public acceptance.
The other webinar, which also involved the WIVW, examined the factors that influence comfort during automated driving. Furthermore, the factors that promote the occurrence of motion sickness and their effect on driving performance were investigated.
- October
2025 Publication of the CMC Whitepaper on Rider Reaction Time IV studyGiven that a new assistance system will not initially function 100% reliably, it is reasonable to assume that it will also issue false warnings. So, how do false positive warnings affect riders' reactions? How do the reliability rates of an assistance system (ARAS) affect reaction times and acceptance of the system?
The Connected Motorcycle Consortium (CMC) has raised these research questions. Therefore, the WIVW designed and conducted a user study on a dynamic motorcycle simulator to obtain empirical evidence. The focus was on the effects of:
Real false positive (RFP) warnings, when there is no recognisable reason for the triggered warning.
Unnecessary false positive (UFP) warnings: when the reason for the warning is unclear in the initial situation, but becomes apparent as the scenario evolves.
In addition to these two types of false positive warning, the reliability rate of the safety application was investigated at 60% and 80% ratios. One key finding was that UFPs can be helpful as they contribute to forming a mental model of an assistance system (i.e., identifying situations in which a warning might be expected). RFPs were problematic as riders tend to find explanations for the warnings that bias the mental model and lead them into a false sense of security. The reliability rate did not significantly impact the investigated scenarios.
The results of this study have now been published here.
WIVW would like to thank all contributing members of the CMC working group “Rider Behaviour” BMW Motorrad, Honda Motor Co., Yamaha, Ducati, Suzuki, Institut für Zweiradsicherheit (ifz e.V.), CERTH HIT, VUFO, La Trobe University, Queensland Government, Bertrandt, ACEM, TNO.